Why is Plaiidium Entertainment different from any other platform today?
The answer is simple. Revenue. Our financial model for music is unique, so unique in fact that we have developed the world’s first fully free music platform, which allows fans to access all their digital music at zero cost for ever!
How has Plaiidium made the impossible, possible?
It is true that before today, no one has been able to give music away to fans at zero cost, yet at the same time pay artists and rightsholders more for their music than ever before, many times more revenue in fact. This is why we are unique.
Why has no one found this new approach before?
The simple answer is I do not know. It is very much outside the box for the conventional music industry. I think too far for everyone who has been under so much financial pressure over the past 20 years as music revenue tumbled. Spotify, Apple and many others have been very creative in their approaches, but unfortunately it is just a different flavour of the same concept, sell music!
Isn’t the future of music paid premium streaming models?
No not at all, even though just about everyone in music today believes streaming to be the future of music. It just cannot generate enough revenue for artists and stakeholders. Spotify last week posted a loss of €186 million (USD 203 million), despite streaming subscribers increasing at about 3 million per month. Streaming is cannibalising both physical sales and download sales, both of which pay artist and stakeholders far more revenue. At present, streaming is robbing Peter to pay Paul.
Mark Mulligan from Midia Research, estimates that for an artist to earn USD 2,600 (£ 2,000) for more than one (1) million streams.
On top of this premium and paid streaming models are not making significant inroads into the consumer market place. There is over 4.5 billion people online, and a few hundred million paying music subscribers. There is a very big gap, either over 4 billion do not listen to music or they are accessing their music in other ways.
Streaming subscriptions are a stop gap until something better and more profitable comes along, enter Plaiidium Entertainment. Our platform will generate over USD 20 billion in its first year of operation, that is what the entire music industry globally earned for all of 2019. And revenue will grow exponentially after that.
How radial is your new approach?
Very radical! No one in music today will have seen anything like it before. At first many people will be shocked, but the more you look at it and understand it, the more everyone will see it’s benefits and financial power. I do not believe it will not take very long for everyone to realise the old way of retailing music is dead.
Do you use recording contracts or tie artists in to your platform?
No. Artists remain entirely independent on our platform. They own their own work and they can come and go as they please. I believe they will stay because no one else can pay them what we can, through our amazing new revenue system. It is also fully transparent, so no one can hide revenue from anyone else.
Is all your music genuinely free?
Yes. There is no charge at all to access premium music services which fans pay for on Spotify, Apple, Amazon or anywhere else. Stream, download and play as much music as you like 24/7. There is no trial period, all music on our platform is free for life, and that will never change.
Won’t Artists feel threatened?
Change always threatens people.
How do artists, songwriters and rightsholders earn more revenue through your platform?
Unfortunately, that is our trade secret at present. It has taken almost 15 years of effort to put together. We are happy to share it on our launch day, with everyone in the world, we just want to ensure the full financial benefits of our platform remain with artists, fans and stakeholders.
Is Plaiidium a new music platform?
New music is the future of music. Plaiidium uses a two-pronged approach. To make the most money you need to produce and own your new music. New music is where the real money is at. Existing music is a supporting component of our platform, which stills pays well. Especially as our business models mature, rightsholders will make more and more from their music assets and catalogues.
Is your music genuinely free?
Yes. All digital music for personal use has zero cost, and physical music bears the cost of production and shipping only. Fans can burn their own music at zero cost, if they want.
Is the future of the music industry free music?
Yes. Subscription services can only generate a fraction of the revenue our system can. At the end of the everyone in music wants to make more money for their music, so that is an emphatic yes.
What will be the impact of free music on today’s paid music models?
The leading music platforms you will be familiar with, such as Spotify, Apple Music, Amazon Music and a host of others will become financially unviable overnight. Fans around the world are not going to pay for something they can legally get for free. Spotify is having to extend its free music period in order to retain customers,
How will the Music Labels react?
More money is the key. They may not be entirely happy, but it is better to be getting paid more rather than to miss out altogether. As with all change, there are pros and cons. They will not retain the control over artists they have today, as no one will sign recording contracts any more, however they can still make good money. Adaption is the key, being flexible and finding their place in the new system.
Will the Music Labels feel threatened?
Initially yes. However, our platform values their current music catalogues far higher than they can achieve today. They certainly know they should be making more money from their financial assets than they are today. So, again this is a big plus and I believe it will out weight the downside once they find their role under a free music system.
Can your system really generate over USD 400 billion a year?
Absolutely. We have put together the most powerful financial model for music ever created. No one comes close. Sony’s financial for 2019 reached USD 4 billion. By the end of this decade Plaiidium will be making 100 times more revenue. Even in our first year of operation we will make 5 times more revenue. So, we have a real game changer in our new platform.
Can you share your financial secret with us?
Unfortunately, no not at this time. It has taken many years to put together, so we have a significant amount of intellectual property invested, just to reach the stage we are today. We want to share it, but it will simply be copied by our billion-dollar competitors and then the full benefit will not go to artists and content creators as we intended it to.
Can you give any advice to established and contracted artists?
Yes. Tear up your contracts before 2023 and have your new music ready to go. If you want to access our system you need to own your own music, if you do not then won’t be able to access the financial rewards I have mentioned. Being independent is the future of music and content creation.
What do you think of Recording Contracts?
They are a thing of the past. Talented artists get caught in a system where they are given advances to pay for music creation, but the system they release their music into cannot generate enough revenue to pay the money back in most cases, unless a major hit is produced. Traditionally artists then go ‘on tour’ to make the money to generate enough wealth to pay back what they owe and hopefully make enough to be wealthy in their own right. In addition, they generally have to sign away ownership of their music to someone else, unless you are a music powerhouse like Taylor Swift.
Once talented artists realise, they can have a full-time music career with no contract in sight, own all the music they create forever and at the same time earn more money than through any other system in history, who would want to go back to today’s system?
How much can an artist earn on your platform?
A top new single can earn over USD 100 million, while a top new album can earn over USD 500 million. This excludes touring, merchandising and other traditional music revenues, which are all extras for the artist/content creator.
Can artists have a full-time career making music through Plaiidium?
Absolutely. This is our number one and primary goal for our platform.
When can you share your new system with us?
Our business models will be presented at our global launch, so everyone can see them at the same time. This is to ensure our new approach is not exploited and artists, songwriters and other content creators are not caught again in a system that takes all the money and leaves very little for them.
Will artists and content creators support you?
We definitely believe so. Many of these professionals are struggling big time financially under the current music system. Streaming pays the artist almost nothing, and certainly nothing like USD 100 million for a great new single.
If people want to help what can they do?
Right now, the best way to help us is to contribute to our Indiegogo campaign. We have had a slow start to our campaign because we have not been able to get our message out. But that is changing as we speak.
How can people support your project, if they want to help?
Plaiidium Entertainment is currently running a seed funding campaign on Indiegogo but unfortunately, we have not been able to get the word out to enough people and investors to help us reach our financial goal at this time.
If you want free music for life and you want to make the most amount for your music as possible, then please help us reach our funding goals so we can move forward quickly and make this platform a reality.
How can we find out more about what you are doing?
We have created:
- An Indiegogo campaign: https://www.indiegogo.com/projects/plaiidium-entertainment-music-remastered/x/23023058#/
- A Facebook page:
- A LinkedIn page:
- A YouTube Channel: https://www.youtube.com/channel/UCaA87kgLAsq6SPqx1E814EA/
- An Instagram Account:
So, we are trying to put out as much information about our project as we can.
Don’t you think Spotify, Apple, Amazon and others would like to have your music model?
Definitely. All of these platforms are under enormous pressure to make more money from music, especially from rightsholders. Currently they think they are making good money, but they do not realise music is worth far more than anyone has thought possible before. Only our system can capture this value in real financial terms.
Will fans and content creators find familiar features on Plaiidium Entertainment?
Yes, there will be lots of familiar features, it will look just like any other digital music platform today. Except it will have a few new features specifically focused around our financial models. These components will be unique.
Who keeps the copyrights and ownership of the music the Plaiidium platform?
The professionals who create the music, own the music. Our platform is designed to support content creators, so they can retain the ownership of each component they personally create, and then license to other parties to use. Every contributor is recognised and every contributor is paid.
You talk about a value gap, or sometimes known as under monetisation. What does this mean specifically?
Music is the single biggest human past time today. In 2019 music globally generated about USD 20 billion of revenue, from over 4.5 billion people online and about eight (8) billion people living on our planet. This is a small amount (between USD 2.50 and USD 4.44 per person). Companies can generate over USD 200 billion/year from the sale of phones, computers, cars and all sorts of items. Yet music can only generate one tenth of that revenue. Something is seriously wrong in how music is valued, and how the value is accessed.
When you consider how important music is to all of us, so it has a large intrinsic value which is being missed by current music systems.
At USD 400 billion, we are most likely the first company to put a dollar value on this missing value. This means that for the first time this value gap or missing revenue can be measured. For full 2019 year everyone in music today, missed out on earning USD 380 billion! This is a big number and we will prove it to everyone over this coming decade.
And as a side note, using mature business models Plaiidium Entertainment would have generated USD 400 Billion for all of 2019.
What will be the effect of free music on today’s current music corporations?
A free music system is a big change. No one should under estimate this. It will free artists from the system they are tied to today. Fans will rejoice and listen to music much more.
Platforms that are making losses today, will struggle to survive another year. It is unlikely shareholders or investors will continue to support them. Multi-billion-dollar businesses that have music interests will have to look at restructuring their music assets. Some will take spend the money required and some will simply move on to other things and put their financial resources elsewhere.
Do people believe you when you talk of a free music system and generating USD 400 billion a year from music?
In the past free music has been associated with the theft of music and not paying music royalties. So, to say some people are sceptical is an understatement. However, we do not let scepticism both us. We know our system and what we have created, and we know artists, rightsholders and other content creators will make more money from their music assets than at any time in history.
All music on our platform will be legally sourced and rightsholders compensated accordingly.
Over 70% of all revenue earned is returned to artists?
Yes. Our corporate mandate is to return in excess of 70% of revenue earned from multiple sources to artists and rightsholders. And this is why it is critical for artists to own their own work though our system, because this is how they will make the most money from it.
How can you generate over USD 400 billion a year for music?
This comes from our amazing new series of compounding financial models. Individually they are good models, but when you put them together, they produce an astonishing financial result. In fact, once fully mature our business models could produce even higher revenues.
I cannot say more on than that until launch day in 2023.
Is advertising part of your platform?
Yes, advertising is one of the key pillars of our platform, but we also have many other key pillars as well.
Can new artists be discovered on your platform?
Yes certainly. We have put together some new ways to getting music out, that will definitely help emerging artist get their music out. The only thing to be noted here is that yes, your new music will get heard, but if it is not high quality or commercial standard, then you will end your career before it starts. So, a big note of caution here!
At the same time as we make music pay more, music will have to be better than it has ever been before to keep getting accolades and recognition.
Why does the music industry need free music?
I think most professionals in the music industry realise financially, that things are not working as they should. Streaming has seen an influx of revenue, but some of this revenue is coming from physical and digital sales which are falling.
Music’s heyday revenue figure was USD 25 billion in late last century, before Napster came along. Many industry professionals are so focused on this figure they have never realised that music can actually make much more money. It is actually the retaining of music that is holding it back from reaching its full potential today.
Finally, how do the other 4 billion people online today access their music?
How is your funding campaign setup?
We have two parts to our crowdfunding campaign. Part one is our current seed funding campaign on Indiegogo for USD 25 million. Part two is planned to commence in about May and will seek to raise over USD 15 billion to finish building our infrastructure, staffing, content development and software development. Our project is a big project! We estimate it will take 4 years of effort to build it.
What is the Board of Artists?
Plaiidium Entertainment is to have two boards of directors. One usual board, plus a group of elected musicians, content creators, and rightsholders who task it is will be to ensure the correct proportion of revenue earned goes to the right people in the correct amount. This system is to ensure artists and others are never exploited or miss earning the correct income for their work.
